Seek Discomfort, established in May 2018 by the founders of the YouTube channel Yes Theory, is a lifestyle brand that embodies the philosophy of stepping beyond one's comfort zone to experience life's most profound moments. The brand offers a range of merchandise designed to inspire and encourage individuals to embrace discomfort as a pathway to personal growth.

I had the privilege of collaborating with Seek Discomfort to design various graphics for their merchandise drops, contributing to the brand's mission of inspiring fans worldwide to seek growth beyond their comfort zones.